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~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Langner, Tobias"
~subject:"Brand loyalty"
~subject:"Brand"
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Marketing : ZFP ; journal of research and management
Marketing letters : a journal of research in marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The origins of brand love : a typology of starting points
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
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