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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Advertising"
~subject:"Deutschland"
~type_genre:"Article in journal"
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Marketing : ZFP ; journal of research and management
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Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
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