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~isPartOf:"Marketing : ZFP ; journal of research and management"
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Search: subject_exact:"Product strategy"
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Product management
3
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Innovation
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International Marketing
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International Standardization/Adaptation
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Gierl, Heribert
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Herrmann, Andreas
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Marketing : ZFP ; journal of research and management
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Harvard business review : HBR
11
International journal of product lifecycle management : IJPLM
10
International journal of production economics
10
Strategic management journal
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Journal of business research : JBR
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Journal of economics & management strategy : JEMS
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
International journal of production research
7
Journal of the Academy of Marketing Science
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of marketing
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
The journal of product & brand management
6
IEEE transactions on engineering management : EM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
5
International journal of automotive technology and management : IJATM
5
Zeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF ; Organ des VDI-Kompetenzfeldes Informationstechnik (VDI-KfIT)
5
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
4
International journal of industrial organization
4
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of marketing research : JMR
4
Journal of strategic marketing
4
Manufacturing & service operations management : M & SOM
4
The American economic review
4
Tourism management : research, policies, practice
4
American economic journal : a journal of the American Economic Association
3
Computers in industry : an international journal
3
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
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ECONIS (ZBW)
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1
International standardization and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas
;
Schmid, Stefan
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
Saved in:
2
Ein schema- und einstellungstheoretischer Ansatz zur Erklärung der Kaufabsicht bei radikalen Innovationen
Regier, Stefanie
;
Huber, Frank
;
Herrmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
4
,
pp. 205-220
Persistent link: https://www.econbiz.de/10003779647
Saved in:
3
Sind knappe Produkte attraktiver? : Der Stand der bisherigen Forschung
Gierl, Heribert
;
Plantsch, Michael
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 119-139
Persistent link: https://www.econbiz.de/10003461587
Saved in:
4
Produktelimination oder Beibehaltung?: Eine optionspreistheoretische Analyse
Reiß, Ariane
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
3
,
pp. 209-215
Persistent link: https://www.econbiz.de/10001457824
Saved in:
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