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Einsatzpotentiale und Grenzen bei der Anwendung des Impliziten Assoziationstests (IAT) in der Marketing-Forschung
Niemand, Thomas
;
Hoffmann, Stefan
;
Mai, Robert
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
3
,
pp. 187-202
Persistent link: https://www.econbiz.de/10010394611
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