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~isPartOf:"Marketing : journal of research and management"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"spa"
~person:"Köstring, Christoph"
~source:"econis"
~subject:"Impact assessment"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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The moderating role of consumer knowledge in evaluations of brand alliances
Köstring, Christoph
;
Blümelhuber, Christian
- In:
Marketing : journal of research and management
3
(
2007
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003461557
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