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~isPartOf:"Marketing : journal of research and management"
~person:"Bagozzi, Richard P."
~subject:"Ethics"
~subject:"Markenführung"
~subject:"Unternehmensethik"
~type_genre:"Article in journal"
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When customers think differently : a customer-side categorization approach to strategic groups
Paulsen, Marcel
;
Birk, Matthias M.
;
Bagozzi, Richard P.
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003585096
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