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~isPartOf:"Marketing - wie Sie Kunden gewinnen und halten"
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Marketing - wie Sie Kunden gewinnen und halten
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Multivariate Behavioral Research ; 37 (2), 227-244
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Holen Sie mehr aus Ihren Kunden heraus : mit diesem mathematischen Modell können Sie die richtigen Ausgaben pro Kunden berechnen, um eine optimale Rendite zu erwirtschaften
Thomas, Jacquelyn S.
;
Reinartz, Werner J.
;
Kumar, V.
- In:
Marketing - wie Sie Kunden gewinnen und halten
,
(pp. 28-36)
.
2007
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