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~isPartOf:"Marketing Letters"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Birger Wernerfelt."
~person:"Lim, Claire"
~person:"Shin, Jiwoong"
~person:"Zeithammer, Robert"
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Search: "Mayzlin, Dina"
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Birger Wernerfelt.
Lim, Claire
Shin, Jiwoong
Zeithammer, Robert
Mayzlin, Dina
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Iyer, Ganesh
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Marketing Letters
Marketing letters : a journal of research in marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
From Little's law to marketing science : essays in honor of John D.C. Little
1
Marketing Science
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The Rand journal of economics
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A reflection on analytical work in marketing : three points of consensus
Thomadsen, Raphael
;
Zeithammer, Robert
;
Iyer, Ganesh
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 381-389
Persistent link: https://www.econbiz.de/10009565424
Saved in:
2
A reflection on analytical work in marketing: Three points of consensus
Thomadsen, Raphael
;
Zeithammer, Robert
;
Iyer, Ganesh
; …
- In:
Marketing Letters
23
(
2012
)
2
,
pp. 381-389
Persistent link: https://www.econbiz.de/10010867884
Saved in:
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