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~isPartOf:"Marketing Letters"
~person:"Birger Wernerfelt."
~person:"Lim, Claire"
~person:"Zeithammer, Robert"
~source:"repec"
~subject:"Analytical work"
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A reflection on analytical work in marketing: Three points of consensus
Thomadsen, Raphael
;
Zeithammer, Robert
;
Iyer, Ganesh
; …
- In:
Marketing Letters
23
(
2012
)
2
,
pp. 381-389
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