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Affective forecasting
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Buyer–seller relationship
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Impact bias
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Monga, Ashwani
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Tsiros, Michael
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Haipeng (Allan) Chen
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Marketing Letters
Journal of retailing
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Journal of marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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E-Services : opportunities and threats
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Marketing letters : a journal of research in marketing
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How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias
Monga, Ashwani
;
Haipeng (Allan) Chen
;
Tsiros, Michael
; …
- In:
Marketing Letters
23
(
2012
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10010867868
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2
Erratum to: How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias
Monga, Ashwani
;
Chen, Haipeng
;
Tsiros, Michael
;
Sinha, Mona
- In:
Marketing Letters
22
(
2011
)
4
,
pp. 423-423
Persistent link: https://www.econbiz.de/10009403216
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