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Context effects
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Attraction effect
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Brand familiarity
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Marketing Letters
Journal of marketing research : JMR
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Quality & Quantity: International Journal of Methodology
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Judgment and Decision Making
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SFB 649 Discussion Paper
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International journal of advertising : the quarterly review of marketing communications
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The attraction effect is more pronounced for consumers who rely on intuitive reasoning
Mao, Wen
;
Oppewal, Harmen
- In:
Marketing Letters
23
(
2012
)
1
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010867869
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Compromising the compromise effect: Brands matter
Sinn, Francisca
;
Milberg, Sandra
;
Epstein, Leonardo
; …
- In:
Marketing Letters
18
(
2007
)
4
,
pp. 223-236
Persistent link: https://www.econbiz.de/10005810347
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