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~isPartOf:"Marketing Management Viewpoints : Commentary and readings"
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Marketing Management Viewpoints : Commentary and readings
Industrial marketing management : the international journal for industrial and high-tech firms
4,788
Sales & marketing management
3,981
Journal of marketing management : MM
2,411
Marketing management : a quarterly business management publication of the American Marketing Association
1,078
Journal of hospitality marketing & management
874
Journal of marketing management : JMM ; journal of the Academy of Marketing
448
Journal of destination marketing & management
216
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
138
The IUP journal of marketing management : IJMM
131
Holistic Marketing Management Journal
121
Reutlinger Diskussionsbeiträge zu Marketing & Management
84
Reutlinger Diskussionsbeiträge zu Marketing und Management
84
The journal of retail marketing management research : JRMMR
75
Schriftenreihe Marketing, Management
71
Reutlingen Working Papers on Marketing & Management
66
Marketing management and administrative action
62
Marketing management and the Indian economy
53
Working Papers de Gestão, Economia e Marketing (Management, Economics and Marketing Working Papers)
52
Holistic Marketing Management
46
Marketing-Management
35
Marketing management and strategy : a reader
33
Marketing management : a cultural perspective
31
Readings in global marketing management
31
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
28
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
28
Analytical viewpoints in marketing management
27
Handbook of research on mobile marketing management
25
Cahier de recherche en marketing & management : CRMM
23
Cases on consumer-centric marketing management
23
Globalisation and marketing management
22
Marketing management and the decision sciences: theory and applications
22
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
21
Sustainable Marketing Management : Grundlagen und Cases
21
Applications of the sciences in marketing management
19
Handbook of hospitality marketing management
19
Handbook of research methods for marketing management
19
Strategic marketing management in Asia : case studies and lessons across industries
18
Applying qualitative methods to marketing management research
16
Marketing management in Africa
15
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1
Motor products marketing
Cross, James S.
- In:
Marketing Management Viewpoints : Commentary and readings
,
(pp. 201-213)
.
1970
Persistent link: https://www.econbiz.de/10002041659
Saved in:
2
Retail competition as it affects the department store
Snaith, William
- In:
Marketing Management Viewpoints : Commentary and readings
,
(pp. 182-200)
.
1970
Persistent link: https://www.econbiz.de/10002840508
Saved in:
3
The advertising budget
Robinson, Frank D.
- In:
Marketing Management Viewpoints : Commentary and readings
,
(pp. 363-372)
.
1970
Persistent link: https://www.econbiz.de/10002704483
Saved in:
4
Decision making based on improbable events in mass marketing
Rachman, David J.
;
Elam, Houston
- In:
Marketing Management Viewpoints : Commentary and readings
,
(pp. 504-511)
.
1970
Persistent link: https://www.econbiz.de/10002669767
Saved in:
5
Mixed-scanning : a ʺthirdʺ approach to decision making
Etzioni, Amitai
- In:
Marketing Management Viewpoints : Commentary and readings
,
(pp. 108-120)
.
1970
Persistent link: https://www.econbiz.de/10002128632
Saved in:
6
Operations research as applied to marketing problems
Magee, John F.
- In:
Marketing Management Viewpoints : Commentary and readings
,
(pp. 322-333)
.
1970
Persistent link: https://www.econbiz.de/10002417733
Saved in:
7
Resale price maintenance
Machlup, Fritz
- In:
Marketing Management Viewpoints : Commentary and readings
,
(pp. 57-67)
.
1970
Persistent link: https://www.econbiz.de/10002421521
Saved in:
8
The technology of forecasting and the forecasting of technology
Adelson, Marvin
- In:
Marketing Management Viewpoints : Commentary and readings
,
(pp. 121-131)
.
1969
Persistent link: https://www.econbiz.de/10001807233
Saved in:
9
The role of the middleman in the internal distribution system of a Caribbean peasant economy
Mintz, Sidney W.
- In:
Marketing Management Viewpoints : Commentary and readings
,
(pp. 32-45)
.
1970
Persistent link: https://www.econbiz.de/10002500070
Saved in:
10
Profit omprovement as a way of corporate life
Neuschel, Richard F.
- In:
Marketing Management Viewpoints : Commentary and readings
,
(pp. 479-489)
.
1970
Persistent link: https://www.econbiz.de/10002571714
Saved in:
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