Gupta, Sachin; Jain, Dipak C.; Sawhney, Mohanbir S. - In: Marketing Science 18 (1999) 3, pp. 396-416
digital TV technologies in general, and high definition television (HDTV) in particular. We find that forecasts that ignore … the influence of indirect network externalities would be seriously biased in favor of HDTV. We illustrate how the modeling … digital TV industry generally support our finding that HDTV will be a niche product, and will diffuse slower than originally …