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computational text processing
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stock returns
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user-generated content (UGC)
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vector autoregression (VAR)
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Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance
Tirunillai, Seshadri
;
Tellis, Gerard J.
- In:
Marketing Science
31
(
2012
)
2
,
pp. 198-215
This study examines whether
user-generated
content
(
UGC
) is related to stock market performance, which metric of UGC …
Persistent link: https://www.econbiz.de/10010990375
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