Sood, Ashish; James, Gareth M.; Tellis, Gerard J. - In: Marketing Science 28 (2009) 1, pp. 36-51
The Bass model has been a standard for analyzing and predicting the market penetration of new products. We demonstrate … several models, including the Classic Bass model, Estimated Means, Last Observation Projection, a Meta-Bass model, and an … Augmented Meta-Bass model for predicting eight aspects of market penetration. Results (a) validate the logic of FDA in …