Chu, Junhong; Chintagunta, Pradeep K. - In: Marketing Science 28 (2009) 1, pp. 99-121
intermediaries, and customers. We further decompose the value of a warranty into its insurance value and its price discrimination … value, which are the two main rationales for warranty provision in the server market. We use structural modeling and … direct and indirect channels in the U.S. market. We find that manufacturers and downstream firms benefit from warranty …