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~isPartOf:"Marketing Science Institute, Report"
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Analytic Approaches to Product and Marketing Planning
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Analytic approaches to product and marketing planning : The second conference
Srivastava, Rajendra K.
(
ed.
);
Shocker, Allan D.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000023898
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