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~isPartOf:"Marketing accountability for marketing and non-marketing outcomes"
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Marketing accountability for marketing and non-marketing outcomes
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Accountability beyond profitability : understanding the impact of marketing actions on environmental and social performance
Sharma, Amalesh
;
Borah, Sourav Bikash
;
Adhikary, Anirban
; …
- In:
Marketing accountability for marketing and …
,
(pp. 193-232)
.
2021
Persistent link: https://www.econbiz.de/10012654098
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