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~isPartOf:"Marketing accountability for marketing and non-marketing outcomes"
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Marketing accountability for marketing and non-marketing outcomes
The journal of brand management : an international journal
289
Journal of business research : JBR
272
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Asia Pacific journal of marketing and logistics
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Journal of marketing
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Marketing letters : a journal of research in marketing
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Journal of strategic marketing
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Journal of advertising research
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of consumer marketing
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Journal of fashion marketing and management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing communications
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Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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Journal of international consumer marketing
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International journal of hospitality management
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Business horizons
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of promotion management : JPM
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International journal of advertising : the quarterly review of marketing communications
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing management : MM
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Brands and branding
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Journal of promotion management : innovations in planning and applied research
27
International journal of consumer studies
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The IUP journal of brand management : IJBRM
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Cogent business & management
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International marketing review
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What drives brand equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun
;
Gruca, Thomas S.
;
Rego, Lopo L.
- In:
Marketing accountability for marketing and …
,
(pp. 75-109)
.
2021
Persistent link: https://www.econbiz.de/10012653809
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