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~isPartOf:"Marketing analysis in sport business : global perspectives"
~person:"Zhang, James J."
~subject:"Markenimage"
~type_genre:"Book section"
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Marketing analysis in sport business : global perspectives
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Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
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