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~isPartOf:"Marketing analysis in sport business : global perspectives"
~source:"econis"
~subject:"Brand image"
~type_genre:"Bibliography"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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Marketing analysis in sport business : global perspectives
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
Engaging consumers through branded entertainment and convergent media
1
Journal of business research : JBR
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
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Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
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Strategies in sports marketing : technologies and emerging trends
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Wirtschaftlicher und sportlicher Wettbewerb : Festschrift für Rainer Gömmel zum 65. Geburtstag
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Zur Ökonomik der Rechte bei Sportveranstaltungen
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ECONIS (ZBW)
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Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
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Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
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