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~isPartOf:"Marketing analysis in sport business : global perspectives"
~source:"econis"
~subject:"Professional sports"
~type_genre:"Bibliography"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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Marketing analysis in sport business : global perspectives
International sports marketing : principles and perspectives
10
Handbook of research on integrating social media into strategic marketing
3
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
3
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
3
Sport public relations and communication
3
Die Ökonomie des Sports in den Medien
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International journal of sport finance
2
Zur Ökonomik der Rechte bei Sportveranstaltungen
2
A modern guide to sports economics
1
Advances in sports economics
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De Gruyter handbook of media economics
1
Einfachheit in Wirtschaftsinformatik und Controlling : Festschrift für Heinz Lothar Grob
1
Emotions and social interaction through the lens of service-dominant logic
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Entrepreneurial Innovation : Strategy and Competition Aspects
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Integrated marketing communication
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Interdisciplinary management research XVI ; 1
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Journal of sports economics
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Perspektiven des Dienstleistungsmanagements : aus Sicht von Forschung und Praxis
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
Research handbook of employment relations in sport
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Sport and public policy : social, political, and economic perspectives
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Sport and tourism : strategies to develop tourist destinations
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Sport marketing in a global environment : strategic perspectives
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Sport tourism : concepts and theories
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Sport und Sportgroßveranstaltungen in Europa - zwischen Zentralstaat und Regionen
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Sport und neue Märkte : Innovation - Expansion - Investition
1
Sport, Business and Management : an international journal ; SBM
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
Strategies in failure management : scientific insights, case studies and tools
1
Strategies in sports marketing : technologies and emerging trends
1
Supply Chain Risk and Innovation Management in "The Next Normal" : Proceedings of the 15th International Conference on Operations and Supply Chain Management
1
The economics of sport and the media
1
The global sport economy : contemporary issues
1
Theorie und Praxis der Werbung in den Massenmedien
1
Wirtschaftlicher und sportlicher Wettbewerb : Festschrift für Rainer Gömmel zum 65. Geburtstag
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Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
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2
Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
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