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~isPartOf:"Marketing analysis in sport business : global perspectives"
~source:"econis"
~subject:"Sport organization"
~type_genre:"Bibliography"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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Marketing analysis in sport business : global perspectives
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Customer-centric marketing strategies : tools for building organizational performance
3
Strategies in sports marketing : technologies and emerging trends
3
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Emotions and social interaction through the lens of service-dominant logic
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Interdisciplinary management research XVI ; 1
1
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Neue Herausforderungen an das Dienstleistungsmarketing
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
Sport im Fernsehen - zwischen gesellschaftlichem Anliegen und ökonomischen Interessen
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Sportökonomie : das Bayreuther Konzept in zehn exemplarischen Lektionen
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Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
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2
Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
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