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Marketing and the computer
Marketing models : quantitative and behavioral
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Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
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Promotional decisions using mathematical models. Prepared under the dir. of Patrick J. Robinson. Contributing authors: James C. Becknell; Ronald E. Frank; Paul E. Green; Charles L. Hinkle; Alfred A. Kuehn; William F. Massy; Patrick J. Robinson: Albert C. Rohloff; Harry F. Sieber, jr.. Marketing Science Institute
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Simulation and operational gaming
Kuehn, Alfred A.
;
Day, Ralph L.
- In:
Marketing and the computer
,
(pp. 234-247)
.
1965
Persistent link: https://www.econbiz.de/10003523308
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