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~isPartOf:"Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing"
~subject:"Brand image"
~subject:"Event"
~subject:"Sports marketing"
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
International journal of event and festival management
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Tourism management : research, policies, practice
9
SpringerLink / Bücher
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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International journal of contemporary hospitality management
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Journal of business research : JBR
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Journal of hospitality marketing & management
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Journal of travel and tourism marketing
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Tourism management perspectives : TMP
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Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
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Sport management review
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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European Sport management quarterly : ESMQ
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Event tourism in Asian countries : challenges and prospects
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International journal of advertising : the quarterly review of marketing communications
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International journal of sport management and marketing : IJSMM
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Journal of business economics and management
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Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
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Markenkommunikation und Beziehungsmarketing
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Stand und Perspektiven der Eventforschung
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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BestMasters
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European journal of marketing : EJM
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Gabler Research / Markenkommunikation und Beziehungsmarketing
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Journal of advertising research
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Journal of destination marketing & management
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Journal of vacation marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Sport, Business and Management : an international journal ; SBM
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Springer eBook Collection
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Tourism economics : the business and finance of tourism and recreation
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Tourism review : the official journal of the AIEST
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Annales Universitatis Mariae Curie-Skłodowska / H
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 293-322)
.
2013
Persistent link: https://www.econbiz.de/10009705014
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