//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing"
~subject:"Brand image"
~subject:"Event"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Experiential marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Event
Brand extension
1
Definition
1
Event marketing
1
Event-Marketing
1
Markenimage
1
Markentransfer
1
Sportmarketing
1
Sports marketing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Language
All
German
1
Author
All
Bühler, André
1
Nufer, Gerd
1
Published in...
All
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Tourism management : research, policies, practice
9
International journal of event and festival management
8
SpringerLink / Bücher
7
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of hospitality marketing & management
5
Journal of travel and tourism marketing
5
Tourism management perspectives : TMP
5
Journal of business research : JBR
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
Event tourism in Asian countries : challenges and prospects
3
Journal of business economics and management
3
Journal of retailing and consumer services
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Markenkommunikation und Beziehungsmarketing
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Gabler Research / Markenkommunikation und Beziehungsmarketing
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of destination marketing & management
2
Journal of vacation marketing
2
Springer eBook Collection
2
Stand und Perspektiven der Eventforschung
2
Tourism economics : the business and finance of tourism and recreation
2
Tourism review : the official journal of the AIEST
2
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
DUV / Wirtschaftswissenschaft
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Discussion paper series / Harvard Institute of Economic Research
1
ERIM Report Series Reference
1
ERIM report series research in management
1
Economics through sports
1
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
Essentials
1
European journal of marketing : EJM
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 293-322)
.
2013
Persistent link: https://www.econbiz.de/10009705014
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->