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~isPartOf:"Marketing in kleinen und mittleren Unternehmen"
~person:"Alvermann, Anke"
~type_genre:"Aufsatz im Buch"
~type_genre:"Multi-volume publication"
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Managementzertifikate in KMU - marketingstrategische Konsequenzen und kommunikative Nutzung
Funck, Dirk
;
Alvermann, Anke
;
Schwendt, Stefanie
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 235-252)
.
2000
Persistent link: https://www.econbiz.de/10001510122
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