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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Бизнес Информ"
~person:"Roy, Rajat"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
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Consumer behaviour
Dienstleistungsqualität
Konsumentenverhalten
3
Preismanagement
2
Price consciousness
2
Pricing strategy
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Advertising effects
1
Evaluation
1
Experiment
1
IRP
1
Imagery and analytical attributes
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Internal reference price
1
Involvement
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PWYW
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Pay-what-you-want
1
Positive and negative valence
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Pricing
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Purchase intention
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Regulatory focus
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Social desirability
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Roy, Rajat
Phau, Ian
8
Arli, Denni
5
Sharma, Piyush
5
Kim, Jungkeun
4
Bang, Nguyen
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Casidy, Riza
3
Chan, Ricky Y. K.
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Cheah, Isaac
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Drolet, Aimee
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Hollebeek, Linda D.
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Khare, Arpita
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Kumar, Prashant
3
Leckie, Civilai
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Schmitt, Bernd
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Septianto, Felix
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Shimul, Anwar Sadat
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Sivakumaran, Bharadhwaj
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Tam, Leona
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Wang, Bo
3
Yoon, Carolyn
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Yoon, Song-oh
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Ahuvia, Aaron
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2
Batra, Rajeev
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Bell, David R.
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2
Bradlow, Eric T.
2
Brennan, Ross
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Custance, Paul
2
Dai, Xianchi
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Marketing intelligence & planning
Marketing letters : a journal of research in marketing
Бизнес Информ
Journal of business research : JBR
7
European journal of marketing : EJM
3
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
The journal of product & brand management
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ECONIS (ZBW)
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The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions
Roy, Rajat
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 397-407
Persistent link: https://www.econbiz.de/10011706990
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2
Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10011459210
Saved in:
3
An insight into pay-what-you-want pricing
Roy, Rajat
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 733-748
Persistent link: https://www.econbiz.de/10011447599
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