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~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~person:"Kumar, Vikas"
~subject:"India"
~subject:"Markenimage"
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Markenimage
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Brand management
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Consumer behaviour
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Markenartikel
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Markenführung
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Self-congruence
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Beziehungsmarketing
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Consumer-perceived brand ethicality
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Internet marketing
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Kumar, Vikas
Lim, Ming
2
Merrilees, Bill
2
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Phau, Ian
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Abdullah, Zulhamri
1
Agarwal, Sharad
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Cheah, Isaac
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Cordeiro, Rafaela Almeida
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Dahiya, Richa
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Marketing intelligence & planning
Journal of retailing and consumer services
4
International journal of productivity and quality management : IJPQM
3
Journal of travel and tourism marketing
3
International business review : the official journal of the European International Business Academy
2
International journal of technology, policy and management : IJTPM
2
Journal of knowledge management
2
Management international review : mir ; journal of international business
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
British journal of management : BJM
1
Global strategy journal : GSJ
1
International Journal of Quality & Reliability Management
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business information systems : IJBIS
1
International journal of business performance and supply chain modelling : IJBPSCM
1
International journal of process management and benchmarking : IJPMB
1
International journal of quality & reliability management
1
International journal of services and operations management : IJSOM
1
International studies of management and organization
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of internet commerce
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Long range planning : LRP ; international journal of strategic management
1
Orchestration of the global network organization
1
Research in transportation economics
1
Supply chain management
1
The Multinational Business Review
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Tourism management perspectives : TMP
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Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
2
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
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