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~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~person:"Vrontis, Demetris"
~subject:"Erfolgsfaktor"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Product innovation and couse-related marketing success : a conceptual framework and a research agenda
Christophi, Michael
;
Vrontis, Demetris
;
Leonidou, Erasmia
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10010364051
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