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~isPartOf:"Marketing intelligence & planning"
~person:"Agbemabiese, George Cudjoe"
~person:"Balboni, Bernardo"
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Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
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SME practice torwards integrated marketing communications
Gabrielli, Veronica
;
Balboni, Bernardo
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10003989421
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