//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~person:"Akasreku, Frank"
~subject:"Konsumentenverhalten"
~subject:"Lieferantenmanagement"
~subject:"Managers"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Confidence"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Lieferantenmanagement
Managers
Beziehungsmarketing
1
Brand
1
Brand commitment
1
Brand coolness
1
Brand image
1
Brand loyalty
1
Brand management
1
Brand reputation
1
Brand trust
1
Communal brand connection
1
Confidence
1
Consumer behaviour
1
Markenartikel
1
Markenführung
1
Markenimage
1
Relationship marketing
1
Vertrauen
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1
Language
All
English
1
Author
All
Akasreku, Frank
Ali, Qadir
1
Amenuvor, Fortune Edem
1
Bang, Nguyen
1
Chen, Cheng-Hao Steve
1
Custance, Paul
1
Dash, Satya Bhushan
1
Firdaus, Abdullah
1
Henneberg, Stephan
1
Hernández Ortega, Blanca Isabel
1
Hsu, Li-Chun
1
Hu, Yanghong
1
Japutra, Arnold
1
Jiang, Dongni
1
Jiang, Zhizhong
1
Kanyan, Agnes
1
Leckie, Civilai
1
Lucia-Palacios, Laura
1
Lähdesmäki, Merja
1
McDonald, Heath
1
Mensah, Kobby A.
1
Molinillo, Sebastian
1
Mookerjee, Amit
1
Mou, Yupeng
1
Naudé, Peter
1
Nyadzayo, Munyaradzi W.
1
Punyatoya, Plavini
1
Saif, Saad
1
Srivastava, Neha
1
Tascioglu, Mertcan
1
Unal, Umut
1
Viitaharju, Leena
1
Walley, Keith
1
Wang, Ying
1
Xu, Tianjie
1
Zameer, Hashim
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->