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~isPartOf:"Marketing intelligence & planning"
~person:"Aung, George Kyaw-myo"
~source:"econis"
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The purchasing impact of fan identification and sports sponsorship
Wang, Michael Chih-hung
;
Jain, Megha
;
Cheng, Julian …
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 553-566
Persistent link: https://www.econbiz.de/10009611616
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