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~isPartOf:"Marketing intelligence & planning"
~person:"Balboni, Bernardo"
~subject:"SME"
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SME practice torwards integrated marketing communications
Gabrielli, Veronica
;
Balboni, Bernardo
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10003989421
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