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~isPartOf:"Marketing intelligence & planning"
~person:"Baldwin, Carliss Y."
~person:"Melewar, T. C."
~person:"Vossen, Gottfried"
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Baldwin, Carliss Y.
Melewar, T. C.
Vossen, Gottfried
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Marketing intelligence & planning
Working papers / Harvard Business School, Division of Research
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International studies of management and organization
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Building corporate identity, image and reputation in the digital era
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European journal of marketing : EJM
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Business ethics quarterly : the journal of the Society for Business Ethics
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Einfachheit in Wirtschaftsinformatik und Controlling : Festschrift für Heinz Lothar Grob
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Handbook of corporate communication and public relations : pure and applied
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Harvard Business School Finance Working Paper
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The marketing review
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The practice of enterprise modeling : 6th IFIP WG 8.1 Working Conference, PoEM 2013, Riga, Latvia, November 6-7, 2013 ; proceedings
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Corporate branding, identity image and reputation (COBIR)
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