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~isPartOf:"Marketing intelligence & planning"
~person:"Dias, Helison Bertoli Alves"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Service quality"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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How online shopping experiences shape consumer webrooming behavior
Schiessl, Djonata
;
Korelo, Jose
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Dias, Helison Bertoli Alves
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10013532103
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