//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~person:"Guercini, Simone"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"consumer research"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Brand management
1
China
1
Consumer behaviour
1
Corporate reputation
1
Country image
1
Designation of origin
1
Firmenimage
1
Herkunftsbezeichnung
1
Integration
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Guercini, Simone
Hollebeek, Linda D.
2
Kumar, Vikas
2
Merrilees, Bill
2
Phau, Ian
2
Abubakar, Abubakar Mohammed
1
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
Chan, Fanny Fong Yee
1
Chauhan, Abhishek
1
Cheah, Isaac
1
Chen, Cheng-Hao Steve
1
Coates, Nigel
1
Cordeiro, Rafaela Almeida
1
Dash, Satya Bhushan
1
Dobre, Costinel
1
Elliott, Greg
1
Ennew, Christine T.
1
Esfidani, Mohammad Rahim
1
Eshghi, Abdolreza
1
Finn, Adam
1
France, Cassandra
1
Gabrielli, Veronica
1
Ghose, Kamal
1
Giovanis, Apostolos
1
Guang, Tian
1
Göbel, Fabian
1
Heldt, Rodrigo
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
European journal of marketing : EJM
1
International review on public and non-profit marketing
1
Management decision : MD
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->