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~isPartOf:"Marketing intelligence & planning"
~person:"Henneberg, Stephan"
~person:"Hofmaier, Richard"
~person:"Lowe, Sid"
~person:"Rowley, Jennifer"
~subject:"Marketing management"
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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Context into text into context : marketing practice into theory, marketing theory into practice
Smith, Terry
;
Williams, Tom
;
Lowe, Sid
;
Rod, Michel
; …
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1027-1046
Persistent link: https://www.econbiz.de/10011447936
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