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~isPartOf:"Marketing intelligence & planning"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Consumer behaviour
2
Emerging economies
2
India
2
Indien
2
Schwellenländer
2
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Competitive strategy
1
Consumer attitudes
1
Customer experience
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Customer value
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Einzelhandel
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Environmental consciousness
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Experiential value
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Green marketing
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Innovation
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Inter-firm cooperation
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Kundenwert
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Literature review
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Marketing management
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Marketing theory
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Marketingmanagement
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Marketingtheorie
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Multinationales Unternehmen
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Relationship marketing
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Resource-based view
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Ressourcenorientierter Ansatz
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Retail trade
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Retailing
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Transnational corporation
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Umweltbewusstsein
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Unternehmenskooperation
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Value
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Wettbewerbsstrategie
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Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Phau, Ian
4
Bang, Nguyen
3
Hollebeek, Linda D.
3
Leckie, Civilai
3
Bala, Pradip Kumar
2
Barari, Mojtaba
2
Behera, Rajat Kumar
2
Brennan, Ross
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Grace, Debra
2
Japutra, Arnold
2
Johnson, Michael
2
Kumar, Prashant
2
Kumar, Sushant
2
Kumar, Vikas
2
Merrilees, Bill
2
Rana, Nripendra P.
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Tay, Richard
2
Thaichon, Park
2
Abubakar, Abubakar Mohammed
1
Adam, Stewart
1
Adjaison, Geoffrey Kwasi
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Aitken, Robert
1
Akasreku, Frank
1
Akoğlu, Halil Erdem
1
Algharabat, Raed Salah
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Amoako, George Kofi
1
Andrea Gudmundsdóttir
1
Arasli, Hüseyin
1
Arli, Denni
1
Ashill, Nicholas Jeremy
1
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Marketing intelligence & planning
Schriftenreihe Marketing, Management
13
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of business research : JBR
4
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Psychology & marketing
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Schriftenreihe Marketing Management
2
AMS review : official publication of the Academy of Marketing Science
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
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ECONIS (ZBW)
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1
Antecedents to green buying behaviour : a study on consumers in an emerging economy
Khare, Arpita
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10011298764
Saved in:
2
Experiential value : a review and future research directions
Varshneya, Geetika
;
Das, Gopal
;
Khare, Arpita
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 339-357
Persistent link: https://www.econbiz.de/10011706981
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