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~isPartOf:"Marketing intelligence & planning"
~person:"Kumar, V."
~person:"Kumar, Vikas"
~person:"Wiedmann, Klaus-Peter"
~type_genre:"Article in journal"
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Marketing intelligence & planning
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Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
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