//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~person:"Kumar, Vikas"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"consumer research"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Brand
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
2
Self-congruence
2
Beziehungsmarketing
1
Brand commitment
1
Consumer-brand relationship
1
Consumer-perceived brand ethicality
1
Emotion
1
Internet marketing
1
Online brand communities
1
Online-Marketing
1
Participation intentions
1
Perceived brand authenticity
1
Psychological brand ownership
1
Relationship marketing
1
Social Web
1
Social web
1
Willingness to pay
1
Willingness to pay a price premium
1
Zahlungsbereitschaftsanalyse
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Kumar, Vikas
Hollebeek, Linda D.
2
Merrilees, Bill
2
Phau, Ian
2
Abubakar, Abubakar Mohammed
1
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
Chan, Fanny Fong Yee
1
Chauhan, Abhishek
1
Cheah, Isaac
1
Chen, Cheng-Hao Steve
1
Coates, Nigel
1
Cordeiro, Rafaela Almeida
1
Dash, Satya Bhushan
1
Dobre, Costinel
1
Elliott, Greg
1
Ennew, Christine T.
1
Esfidani, Mohammad Rahim
1
Eshghi, Abdolreza
1
Finn, Adam
1
France, Cassandra
1
Gabrielli, Veronica
1
Ghose, Kamal
1
Giovanis, Apostolos
1
Guang, Tian
1
Guercini, Simone
1
Göbel, Fabian
1
Heldt, Rodrigo
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of retailing and consumer services
3
Journal of business research : JBR
1
Journal of global marketing
1
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
2
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->