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~isPartOf:"Marketing intelligence & planning"
~subject:"Managers"
~subject:"Markenartikel"
~type_genre:"Aufsatz in Zeitschrift"
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Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
2
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
3
Determinants of brand trust in high inherent risk products : the moderating role of education and working status
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 394-420
Persistent link: https://www.econbiz.de/10011571134
Saved in:
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