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Marketing intelligence & planning
International journal of sports marketing & sponsorship
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of sport management : the official journal of the North American Society of Sport Management
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International journal of sport management and marketing : IJSMM
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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2006 Business & Economics Society International Conference ; Vol. 1
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Die Ökonomie des Sports in den Medien
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European Sport management quarterly : ESMQ
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Handbook of research on integrating social media into strategic marketing
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
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Services marketing quarterly
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Sport marketing in a global environment : strategic perspectives
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Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
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2
Coopetition at the sports marketing/entrepreneurship interface : a case study of a Taekwondo organisation
Crick, Dave
;
Crick, James M.
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011568635
Saved in:
3
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
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