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~subject:"Social Web"
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Sustainable Luxury : An International Perspective
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Breaking new ground in theory and practice
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Building consumer-brand relationship in luxury brand management
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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
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Corporate governance : international journal of business in society
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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Developing successful global strategies for marketing luxury brands
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Handbook of research on global networking post COVID-19
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
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Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
2
The potential of social media for luxury brand management
Jin, Seung-A Annie
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
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