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Marketing intelligence & planning
International journal of advertising : the quarterly review of marketing communications
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Marketing management : a quarterly business management publication of the American Marketing Association
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Does marketing need reform? : fresh perspectives on the future
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Environment and Planning C: Government and Policy
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Financial times handbook of management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Manchester Business School - Research - Working Papers
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Marketing : monthly magazine of the Institute of Marketing
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Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
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Brand development versus new product development: Towards a process model of extension decisions
Ambler, Tim
;
Styles, Chris
- In:
Marketing intelligence & planning
14
(
1996
)
7
,
pp. 10-19
Persistent link: https://www.econbiz.de/10007002654
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