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Chatzipanagiotou, Kalliopi C.
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Gounaris, Spiros P.
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Panigyrakis, George G.
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Marketing intelligence & planning
European journal of marketing : EJM
6
Journal of business research : JBR
6
European Journal of Marketing
3
Journal of retailing and consumer services
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International Journal of Contemporary Hospitality Management
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International journal of contemporary hospitality management
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Journal of consumer behaviour : an international research review
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Journal of targeting, measurement and analysis for marketing
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International Journal of Retail & Distribution Management
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International business review : the official journal of the European International Business Academy
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International journal of retail and distribution management
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Marketing Intelligence & Planning
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Measuring the effectiveness of marketing information systems: An empirically validated instrument
Gounaris, Spiros P.
;
Panigyrakis, George G.
; …
- In:
Marketing intelligence & planning
25
(
2007
)
6-7
,
pp. 612-631
Persistent link: https://www.econbiz.de/10007871903
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2
Measuring the effectiveness of marketing information systems: An empirically validated instrument
Gounaris, Spiros P.
;
Panigyrakis, George G.
; …
- In:
Marketing intelligence & planning
25
(
2007
)
6
,
pp. 612-631
Persistent link: https://www.econbiz.de/10007797767
Saved in:
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