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Marketing intelligence & planning
International journal of electronic marketing and retailing : IJEMR
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International journal of services and standards
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Managing service quality : MSQ ; an international journal
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The purchasing impact of fan identification and sports sponsorship
Wang, Michael Chih-hung
;
Jain, Megha
;
Cheng, Julian …
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 553-566
Persistent link: https://www.econbiz.de/10009611616
Saved in:
2
The purchasing impact of fan identification and sports sponsorship
Wang, Michael Chih-Hung
;
Jain, Megha
;
Cheng, Julian …
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 553-567
Persistent link: https://www.econbiz.de/10009993487
Saved in:
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