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Brand awareness
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Marketing intelligence & planning
Journal of Product & Brand Management
36
Strategic Direction
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Journal of Consumer Marketing
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Marketing Intelligence & Planning
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International Marketing Review
9
European Journal of Marketing
8
International Journal of Retail & Distribution Management
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Cogent business & management
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Journal of Fashion Marketing and Management: An International Journal
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Journal of Services Marketing
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Journal of retailing and consumer services
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The journal of product & brand management
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African journal of business and economic research : AJBER
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Asia Pacific Journal of Marketing and Logistics
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Journal of Business & Industrial Marketing
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Journal of promotion management : innovations in planning and applied research
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Symphonya. Emerging Issues in Management
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Beiträge der Hochschule Pforzheim
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European journal of marketing : EJM
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International Journal of Contemporary Hospitality Management
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International Journal of Pharmaceutical and Healthcare Marketing
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Journal of Asian finance, economics and business : JAFEB
3
Journal of Islamic marketing
3
Journal of business economics and management
3
Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing communications
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MPRA Paper
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Nepalese journal of economics : a publication of Uniglobe College
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The service industries journal
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African journal of business & economic research : AJBER
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Asia Pacific journal of marketing and logistics
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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European Research Studies Journal
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European research studies : an international multidisciplinary journal with topics in European integration
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GUT FME Working Paper Series A
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International Journal of Bank Marketing
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ECONIS (ZBW)
6
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1
Responsible brands vs active brands? : an examination of brand personality on
brand
awareness
, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
2
Re-branding the Nigerian Professional Football Leauge : open play or dead ball?
Madichie, Nnamdi O.
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 256-280
Persistent link: https://www.econbiz.de/10011569502
Saved in:
3
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
4
Evaluating co-branded products : the socioeconomic strata effect
Cordeiro, Rafaela Almeida
;
Ponchio, Mateus Canniatti
; …
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 795-809
Persistent link: https://www.econbiz.de/10011571192
Saved in:
5
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
6
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
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