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Search: subject:"Humoristische Darstellung"
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Humor
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Advertising
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Advertising effects
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Consumer behaviour
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Fernsehwerbung
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Konsumentenverhalten
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Television advertising
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Werbewirkung
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Werbung
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Advertising appeals
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Arousal safety humor
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Comparison
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Impulse buying
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Incongruity resolution humor
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Kaufentscheidung
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Media context
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Media industries
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Mediensektor
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Mexico
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Mexiko
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Program-induced mood
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Pradhan, Debasis
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Sivakumaran, Bharadhwaj
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Wang, Valerie Lynette
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Marketing intelligence & planning
International journal of advertising : the quarterly review of marketing communications
11
International journal of advertising : the review of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of advertising research
7
SpringerLink / Bücher
7
Infocomics
5
Journal of business and psychology
5
Journal of current issues and research in advertising : JCIRA
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Frankfurter Allgemeine Buch
4
Journal of business research : JBR
4
Journal of managerial psychology
4
Journal of marketing communications
4
Leadership & organization development journal
4
Australian journal of management
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Health marketing quarterly
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of leadership & organizational studies : JLOS
3
Organization : the critical journal of organization, theory and society
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Academy of Management journal : AMJ
2
Advertising and violence : concepts and perspectives
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Asian business & management
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Department of Economics working paper
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European journal of marketing : EJM
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Fischer
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Forschungsgruppe Konsum und Verhalten
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Harvard business review : HBR
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Humanität und Genossenschaften : Dr. Wilhelm Jäger zum 65. Geburtstag
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Humboldt-Taschenbücher
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Journal of consumer behaviour : an international research review
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Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
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Journal of management & organization : JMO
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Journal of managerial issues : JMI
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Journal of marketing theory and practice
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Journal of pragmatics : an interdisciplinary journal of language studies
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Kelley School of Business Research Paper
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Litzelstetter Libellen
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1
The impact of advertising appeals on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
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2
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
3
A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.
;
Wang, Valerie Lynette
;
Wang, Yong Jian
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
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