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Consumer behaviour
241
Konsumentenverhalten
241
Brand management
103
Markenführung
103
Relationship marketing
99
Beziehungsmarketing
97
Marketing management
82
Marketingmanagement
82
Brand image
80
Markenimage
80
Internet marketing
47
Marketing
46
Online-Marketing
45
Social Web
43
Social web
43
Dienstleistungsqualität
42
Service quality
42
Brand
38
Markenartikel
38
Customer satisfaction
36
Kundenzufriedenheit
36
Advertising effects
28
Werbewirkung
28
Einzelhandel
27
KMU
27
Retail trade
27
SME
27
USA
27
United States
27
Corporate Social Responsibility
26
Corporate social responsibility
26
Emerging economies
21
Firm performance
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Lieferantenmanagement
21
Schwellenländer
21
Supplier relationship management
21
Unternehmenserfolg
21
E-commerce
20
Großbritannien
20
India
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Phau, Ian
28
Brennan, Ross
20
Kitchen, Philip J.
12
Simkin, Lyndon
12
Svensson, Göran
12
Hill, Jimmy
11
Hillier, David
11
Jones, Peter
11
Lindgreen, Adam
11
Rowley, Jennifer
11
Brown, Stephen
10
Kling, Nathan D.
10
Clarke-Hill, Colin
9
Comfort, Daphne
9
Herbig, Paul
9
Mitchell, Vincent-Wayne
9
Yavas, Ugur
8
Adam, Stewart
7
Ardley, Barry
7
Arli, Denni
7
Ashill, Nicholas J.
7
Gilmore, Audrey
7
Harridge-March, Sally
7
Herbig, Paul A.
7
Li, Shuliang
7
Madichie, Nnamdi O.
7
Munnukka, Juha
7
Nel, Deon
7
Otero-Neira, Carmen
7
Pitt, Leyland F.
7
Sharma, Piyush
7
Carson, David
6
Catterall, Miriam
6
Crick, Dave
6
Crosier, Keith
6
Grace, Debra
6
Harker, Michael
6
Mysen, Tore
6
Omar, Maktoba
6
Pheng, Low Sui
6
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Marketing intelligence & planning
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,716
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,013
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,092
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,686
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
CESifo Working Paper
14,376
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OLC EcoSci
1,384
ECONIS (ZBW)
603
USB Cologne (EcoSocSci)
4
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91
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
92
Do celebrity endorsements influence stock investment intentions?
Shiva, Atul
;
Arora, Nilesh
;
Rishi, Bikramjit
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 804-819
Persistent link: https://www.econbiz.de/10013393550
Saved in:
93
Does repurchase timing matter in promotional framing effect?
Wang, Bo
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1054-1067
Persistent link: https://www.econbiz.de/10013393646
Saved in:
94
Dysfunctional customer behavior and commitment to service quality
Lee, Kangcheol
;
Gong, Taeshik
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1024-1037
Persistent link: https://www.econbiz.de/10013393638
Saved in:
95
The effect of inoculation messages on service recovery
Ma, Ke
;
Qian, Si
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 710-723
Persistent link: https://www.econbiz.de/10013393518
Saved in:
96
Effectiveness evaluation for the gamification of out-of-home advertising
Huo, Jiale
;
Jiang, Yahong
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 929-944
Persistent link: https://www.econbiz.de/10013393606
Saved in:
97
Effects of employee identity salience on content sharing in social networks
Zhang, Xueting
;
Tang, Ya
;
Chen, Man
;
Wang, Feng
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10013172908
Saved in:
98
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
99
Exploring marketing control mechanisms from a strategy perspective
Ortiz-Rendon, Paola Andrea
;
Munuera-Alemán, José Luis
; …
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013393506
Saved in:
100
Exploring the role of spiritual leaders as celebrity business founders and brand endorsers
Sharma, Piyush
;
Sardana, Deepak
;
Gupta, Narain
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10013172894
Saved in:
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